Country Farms

Goodness from the earth.

Country Farms – originally Whole Earth Farms in the USA – launched across Europe in March 2019. Country Farms is predominately sold in pet shops, local pet supermarkets and garden centers to help build the brand advocacy and distribution. Country Farms is a natural pet food, with a main tagline “Goodness from the earth” which confirms its super premium positioning.

A blooming new look.

Cultivated from the finest ingredients that are given the greatest care. Country FarmsTM takes the wonderful nutrition and tastes nature offers and crafts them into simple, authentic, delicious pet foods that truly stand on their own. Our new Country Farms campaign is designed to bring awareness and energy to the brand and its core characteristics: authenticity, integrity, and nourishment for pets and the world around them.