Creativity that's always two steps ahead.

Creative
  • Brand Identity Whether we are nurturing a beloved heritage brand or creating an entirely new one – at afg& our creatives are seasoned practitioners at developing and caring for brand communications by consistently delivering creative solutions that standout and build business.
  • Digital/Social Against an ever evolving digital / social landscape, we are adept at developing creative solutions for the ecosystems of today and tomorrow.
  • Shopper With the shopification of social platforms, the skills required to drive equity and conversion through creative solutions are becoming more specialized and unique. We understand how to look across the omni channel environment and develop solutions that drive consumers through to the point of purchase and beyond.
  • Design Our design Team consists of some of the most talented artists in the business. Next-level design is a must in today´s highly digital environments. We create stunning and standout solutions for traditional and digital media, product innovation, brand identities, global brand guidelines, presentations, packaging, trade show environments, and so much more.
Strategy
  • Brand Positioning Our proprietary methodology is SEAL – it´s a toolkit that helps us to uncover the relevant brand meaning that empowers the consumer to be who they aspire to be, while standing out in commoditized competitive sets.
  • Brand Development Creating brands / products / services through a highly specialized process of interrogation of the opportunity, marketplace, and competitive set. Our Strategy Team collaborate with our Clients to develop core strategic foundations – setting out a path for a company´s brands, products, and services to ensure the consistency, focus and clarity required by any Brand that wants to win.
  • Digital /Social Strategy We create effective digital / social strategies designed to enable our clients´ business to succeed and achieve their objectives, by defining, guiding and optimizing the user experience of consumers and key stakeholders.
  • Shopper Strategy Because we understand that the world we live in is ultimately an omnichannel environment, we work with our Clients to define the correct shopper marketing strategy to empower businesses to focus on and convert the right consumers, with the right messages and initiatives, in the exact right touchpoints.
  • eCommerce We design consumer journey maps and define shopper profiles, which form the foundations of how we bring our Clients products to the online marketplace. We curate relevant, accurate and detailed content to allow e-shoppers to locate the product, identify its features and benefits, assess the product’s compatibility with their needs and thus convert into buyers.
  • Innovation We are lateral thinkers with experience in uncovering unexpected solutions for our clients. We develop innovative concepts and products that take you somewhere different from the competition by delivering unexpected but relevant solutions for the future.

After over 50 years we’re still 2 steps ahead.

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