As a major pioneering brand in pet nutrition, PRO PLAN has carved a name for themselves through relentless innovation and a undeterred focus on scientifically formulated diets that enable pets ́ wellbeing at every life stage. In EMENA, though, the brand was relatively new and unknown, so we wanted to get it started on a fresh and mighty path. Passion For The Ultimate Customer
In our quest to evolve the brand look, we found inspiration in the very customers the brand serves, the amazing, awe-inspiring pets themselves.
The new, super premium PRO PLAN megabrand look, tone and feel, beautifully captured through exclusive photography, allows the brand to effectively distinguish itself in the category and find a new sense of consistency across the board.
In comparison to competing brands, PRO PLAN’s new look embraced the black background to beacon a new sense of sophistication, authority and premiumness. The consistent use of these elements creates a very strong brand identity, essential in communicating the brand’s purpose, values and personality consistently to a very diverse global audience.
With a very powerful and fertile foundation to sit on, and fueled by the many other exciting projects we have in the pipeline, PRO PLAN is ripe for a continuous and sustainable growth in the future.