Simoleon was the first cryptocurrency fund offering from Halcyon Global Opportunities – a well-established and trusted Investment Company operating private equity investments in companies related to power utilities. The Team at Halcyon challenged us to develop a unique brand identity for Simoleon – one that would meet Halcyon’s elegant brand standards for the rest of their funds, but also one that would help telegraph its unique crypto offering. We needed to signal to potential investors the uniqueness of this offering, and yet we needed to make Simoleon feel like it could be part of the Halcyon brand family.
Rather than the conventional black and gold or black and orange approach to the design for the crypto fund, we drew our inspiration from the fund’s name: Simoleon. As a word that has represented fiat currency in popular culture and has its roots in the times of Napoleon, we took our inspiration from the coins and stories of the rise and fall of fiat currencies through the ages.
