When no one’s there to listen, it doesn’t matter what you’re saying. SuperDerivatives had a better financial pricing product than what was currently available on the market for just a fraction of the price. But with extremely low brand awareness, they needed to find a unique way to reach their customers.
We knew we had to be loud to stand out among big players in the category like Bloomberg and Reuters. The answer was right there in the name itself: Super.
We created stories that uniquely merged our brand name and our targets’ interests to create truly memorable communications that both looked and sounded super.
We also recommended a highly targeted media buy, which completely put their business on the map.
We knew we had to be loud to stand out among big players in the category like Bloomberg and Reuters. The answer was right there in the name itself: Super. We created stories that uniquely merged our brand name and our targets’ interests to create truly memorable communications that both looked and sounded super.
By telling the SuperDerivatives story loud and proud, the brand witnessed an unprecedented lift in awareness. Within 2 weeks of airing the campaign, the sales force at SuperD were able to stop all outgoing sales initiatives, and focus solely only on incoming calls. Rising from 4% to 82%, this dramatic jump resulted in SuperDerivatives being approached by new businesses, new clients and eventually a major investor.
